The approach
Defining a concrete set of values and cementing the brands positioning and brand purpose paved the way for a brand identity that is colourful, vibrant and fun.
Focusing on the core principles that define Areaworks led to a tone of voice and visual system different from any of the competitors operating in the key areas in which Areaworks exists.
We defined a visual and verbal toolkit – one that comprises image style, ownable colours, tone of voice and messaging which were brought to life across a wide range of ongoing applications, including social media, website design and corporate stationery.
