The approach
Our solution was to create a relatable, approachable insurance provider brand – one that differentiates itself from the competition through pricing, product channels and, most importantly, the way it communicates. Through a lighthearted tone of voice, carefully considered messaging system, a refreshed brand identity and a distinctive illustration style, we positioned Beema as an insurance provider unlike any other.
The brand appeals to a new generation of vehicle owners – one that is more comfortable interacting through online channels rather than call centres; one that seeks out smarter, more efficient ways of doing things and looks for brands that resonate with their own values.
