The insight
We started with the strategy which was rooted on how small things matter, the paper cup in your hand that adds a spark to your day, the food wrap that adds an extra taste of joy, the small details that add an extra oomph to your life.
The approach
We brought the insight to life by working on an organic wordmark and selecting a playful colour palette. Since The Dana Store products are woven into the fabric of daily life, we included swirls and lines across the visual language to bring this concept to life. We applied the visual identity across several collaterals from packaging to website design to social media look and feel.
The result
An elevated brand identity and online shopping experience that showcase the products and told the story of the business in a compelling and differentiated way, thus resulting in growth in sales since the rebranding exercise.
