The approach
We started working with the Emaar Malls Group by aligning with the DFRE calendar and mapping out the seasonal, tactical and brand campaigns and initiatives. From Ramadan and Eid campaigns, from Mother’s day creatives to Street Fest campaign in Dubai Hills Mall to the Super-sale campaign, we have done it all! And if you have visited any of the Emaar Malls, the content you see on the screens, is primarily provided by yours truly.
While developing all the campaigns, we have ensured to stay true to each destination’s unique positioning, style and voice, thus ensuring consistency and brand recognition with all the visitors of these destinations.
In addition, Yellow is also responsible for all the branded touchpoints from signage to concierge desks, from emailers to web and app banners – acting as a brand custodian for all the properties.
One of our proudest achievements was the launch of Chinatown in Dubai Mall, we developed 60+ creatives (in record time) for different touchpoints and had our work for Chinatown displayed on the largest billboard in the world – Burj Khalifa!
