The approach
Yellow commenced working with Joga on a social media management scope, providing a combination of scrumptious food content, inspiring content for working professionals and engaging content with influencer collaborations.
After working on Joga’s social media content for over a year, we were packed with insights about what people order, when they order and who they are. Coupled with data from the client, we crafted a brand strategy for Joga focused on the purpose of nourishing and inspiring the communities Joga is in.
The visual interpretation of the strategy involved a brand identity that was more dynamic, inclusive and lighthearted. We achieved this through the word mark, typography and colour palette, and applied the refreshed brand across all customer-facing touch points including the environmental branding.
