The insight
What is culture defined by? Primarily food!
And what are Lebanese people mostly renowned for? Their art of the table! Their conviviality! Their passion for food. Food that comes from the heart!
Based on that insight, and the clear target audience we were trying to reach, we created a visual identity for what we wanted to be a Lebanese institution in the UAE’s culinary trail!
The approach
Lebanese people are very serious about food. And Lebanese Terrace’s offering was going to be a mix of good old recipes, but with a contemporary vibrant vibe. A mix of Um Kulthum and Oud sounds, with electronic vibrations. Traditional Arcades, but made with marble! Because why not!
All shades of green screaming Levantine vibes. LT, Lebanese Terrace, a unique experience bringing nothing but happiness and good vibes, at the heart of the palace!
