The insight
We defined a positioning for Lolya as the brand that speaks to the new generation of the region and helps them express themselves.
The approach
We looked at trends within fashion and styling and buying behaviour of the new generation of the region, and defined a distinctive look and feel, photography and videography style for the brand. We were also inspired by the first launch collection to create blind embossed patterns across packaging and all the collaterals.
Within luxury, colour is a key differentiator for a brand – think Hermes, Tiffany, Cartier – and the importance placed on the colour of the bag and box. We went through several rounds of colours to find a territory that Lolya can own, and agreed on green as it is relevant to the region and it pairs really nicely with gold.
