The insight
The healthcare industry is trailing behind in the way it looks and speaks, so Neo health had a real opportunity to stand out by. We wanted to highlight that with Neo Health – It is care like never before. On demand, on your doorstep.
The approach
With a clearly defined strategy and voice, we crafted an identity that focused on how Neo Health connected the dots to deliver better health. Through use of organic shapes within the wordmark and connecting lines featuring as part of the visual language. We also incorporated an unconventional brand colour within the sea of blues and greens prevalent in the healthcare industry.
The identity came across in several touchpoints from website design to uniforms to vehicle branding.
