Numu

As always, a solid strategy really helps drive the visual exploration of how to bring the brand to life. We knew we wanted to create something that is whimsical, playful but sophisticated, clean and minimal. What we didn’t know was how our creative team would take that brief and just completely blow us away with their interpretation of it!

From a logo that alludes to growth to the cutest looking characters that represent the different sides of children to a palette that is both colourful but also appealing to the sensibilities of the modern millennial parents who shy away from anything garish, it’ s an identity that’s incredibly easy to fall in love with. What inspired our aesthetics? The classic pragmatic, the funky biker, the colorful happy souls.

As always, the brand identity phase was followed by the creation of various touchpoints that really immerse you in the actual brand experience and truly showcase the difference. Each application was thoughtfully crafted to appeal to parents who want to ensure their children are in a safe space that fosters a love of learning.

And extraordinary partnerships lead to extraordinary brands.

So if you have a business that you want in the safest, most passionate and creative hands, get in touch with us on hello@welcometoyellow.com

Ready to become the next upcoming phenomenon?