The insight
Considering the USP of grabbing food on-the-go, the brand name was selected as OTG with a positioning of Automating happiness.
The approach
The brand identity developed showcases dynamism and playfulness with a wordmark that represents movement and a colour palette that showcases the values of innovation and joy. We also crafted a fun illustration and photography style to connect with the audience – showcasing different moments when they could enjoy food on the go.
Aside from the brand identity, visual language and design of the vending machines, Yellow also crafted fun OTG product bundles like: Nostalgia Edits (old school UAE kids’ favourites), to the “Great British Snack-Off” to “New Year, New Me” (healthy treats for a healthy January).
