The approach
The Yellow team worked with the client to understand the market and capture insights of the predominantly young afghan market. With the data and insights in place, we crafted a brand, communication and media strategy, and worked on the execution of the strategy and campaigns over the span of two years. We acted as brand custodians and rolled out a number of retail stores branding, produced video content for their data and mpaisa products and produced Dari and Pashto radio ads for them- all while uplifting their brand image with existing and prospective customers.
