The insight
We are a hero archetype. And what is our mission? To enable and champion. And this is exactly what Sahel does. Reliable, Agile, Invested and Driven- those are the brand’s guiding principles.
In a world where the pace of life never seems to slow down, take a step back. Breathe. Look around. The solution to your problem is a fingertip away. It’s easy. (Arabic speakers?) It’s Sahel.
The approach
After carefully studying key trends in the industry, from millenials’ behaviors to the rise of open banking, we wanted to create a brand that screamed EASY, ACCESSIBLE, WHOLESOME. And that’s how we went about it. We created a straightforward name and an intiguing icon, that we showcased on popping bright colors through the different applications we developed.
