The insight
Built on the beach, what used to be an improvised additional outlet to Emirate Palace’s dining options tuned out to be a unique open-fire cooking restaurant with a compelling story. What was missing? A vibrant crowd. Because what’s a restaurant if it’s not about the experience, the entertainment, the vibe!
Our mandate? Turn this outlet, perceived as a fine dining spot, into a place where you’d go for an amazing experience, a unique setup and the coolest crowd. Make it THE PLACE TO BE.
The approach
With a clear brand essence in place, a defined competitive landscape, we crafted a compelling name, one that plays on Charcoal and hints to the Seaside!
A blend of two distinctive worlds, that we showcased with a distinctive symbol.
We developed a vibrant visual identity, with a fire menu and some flamin’ collaterals.
Amongst the numerous outlets that Yellow developed/ rebranded for Emirates Palace, this was the most challenging! And oh do we love a good challenge!
