The approach
In close collaboration with the client team, we crafted a distinctive and memorable symbol for The Valley along with a narrative around the aspirational concept of “living the life of your dreams”. The brand identity utilized curated gradient colors, creating smooth transitions that suggest the blending of reality and aspiration and lending a dream-like quality to the overall visual language. This was then applied across the most important piece of collateral for any new development, which was the sales brochure, showcasing the masterplan, the community map, Dubai map and distance from key landmarks, amongst other elements.
