The insight
By 2025, 75% of business owners, CEOs and MDs will be Gen Z and they gravitate towards brands that look, think and sound like they do. Not jargon-filled, 2000 slide deck consultancies but energetic, vibrant business partners that feel as ambitious and entrepreneurial as them. Partners that help make their lives easier and their business set-up and running completely seamless. Virtuzone’s north star became all about being the partner that gives you the gift of time – making your day-to-day just a bit easier so you can focus on growing your business.
The approach
The process started with team workshops, understanding the offering, the market, the audience followed by developing the strategic foundation which would drive the brand identity development. The result was an uplifted, exciting, and modern brand that was adapted across marketing collateral, as well as a website and social media look and feel.
